Please pick a real business in Texas, and you will assume that you have been hired by that business to
develop a promotional strategy ( Please choose a business that is generally well-known and liked in
Texas, but which could benefit by increasing sales from existing customers and attracting new
customers).
Then, review the promotional mix elements and develop your promotional strategy utilizing the
elements of the mix that are most appropriate for your offering (Minimum 500 words).
You are basically writing a promotional strategy for companies that are doing business in Texas (AT&T,
Tesla, H.E.B, Nike, Wholefoods, Six Flags, etc.). Or you can choose any specific product line or brand that
the company manages (e.g., H.E.BàCentral market ) and then write your promotional strategy for those
offerings.
For example, you can determine where they are in terms of product life cycle and suggest relevant
promotional strategies for them. You can also use the AIDA model to create your content, or you can
compare a couple of promotional elements and justify which one works best for the brand or company.
Please review LO15-2 (Page 410 in our text) for further information.

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