The decision to adopt an export strategy involves research into the potential foreign market and customer base. In this discussion, you will do some background research in order to render a more informed opinion regarding the steps to successful exporting. Review Chapter 14 from your course text as well as the International Trade Administration’s website (2020) before preparing your response.

Scenario: You are the owner of a small U.S. based coffee distributor, and you have decided to investigate export opportunities for your product. You are in the process of preparing a report about export possibilities to discuss the potential strategy with your senior management team.

After reviewing this information, discuss the following:

Describe four specific steps that your firm would need to take to pursue exporting as an entry strategy into a foreign market.

Explain if, given your research, exporting your product seems like a viable business strategy for your company.

To support your assertions, utilize at least one academically credible research source in your response, both citing it in-text and listing it as a reference at the end of your post.

References

International Trade Administration. (2020). Export solutions. https://www.trade.gov/export-solutions