Organizational Approaches – MIS – D5

Description

In the DataSong case study, the author questions re we spending our marketing budgets effectively today?(Chambers & Dinsmore, 2015, p. 28). Discuss organizational approaches for obtaining better insights for their marketing spend decisions.

Useful Information:

Chapter 9 in Advanced Analytics Methodologies: Driving Business Value with Analytics
Case Studies DataSong Discovers Customer Interaction Insights (p.28) and Obama Campaign Wins Big with Mainstream Analytics (p.46) in Advanced Analytics Methodologies: Driving Business Value with Analytics
Grover, V., Chiang, R. H. L., Liang, T.-P., & Zhang, D. (2018). Creating strategic business value from big data analytics: A research framework Links to an external site.. Journal of Management Information Systems, 35(2), 38823. https://doi.org/10.1080/07421222.2018.1451951
Lin, S. Y., Mahoney, M. R., & Sinsky, C. A. (2019). Ten ways artificial intelligence will transform primary care Links to an external site.. Journal of General Internal Medicine, 34(8), 1626-1630. https://doi.org/10.1007/s11606-019-05035-1
Weingarten, J., & Spinler, S. (2020, January). Shortening delivery times by predicting customers’ online purchases: A case study in the fashion industry Links to an external site.. In Proceedings of the 53rd Hawaii International Conference on System Sciences. https://doi.org/10.24251/HICSS.2020.159

Explanation & Answer:

250 words

User generated content is uploaded by users for the purposes of learning and should be used following Studypool’s honor code & terms of service.



^{Have a similar assignment? "Place an order for your assignment and have exceptional work written by our team of experts, guaranteeing you A results."}

Our Service Charter

1. Professional & Expert Writers: Eminence Papers only hires the best. Our writers are specially selected and recruited, after which they undergo further training to perfect their skills for specialization purposes. Moreover, our writers are holders of masters and Ph.D. degrees. They have impressive academic records, besides being native English speakers.

2. Top Quality Papers: Our customers are always guaranteed of papers that exceed their expectations. All our writers have +5 years of experience. This implies that all papers are written by individuals who are experts in their fields. In addition, the quality team reviews all the papers before sending them to the customers.

3. Plagiarism-Free Papers: All papers provided by Eminence Papers are written from scratch. Appropriate referencing and citation of key information are followed. Plagiarism checkers are used by the Quality assurance team and our editors just to double-check that there are no instances of plagiarism.

4. Timely Delivery: Time wasted is equivalent to a failed dedication and commitment. Eminence Papers are known for the timely delivery of any pending customer orders. Customers are well informed of the progress of their papers to ensure they keep track of what the writer is providing before the final draft is sent for grading.

5. Affordable Prices: Our prices are fairly structured to fit in all groups. Any customer willing to place their assignments with us can do so at very affordable prices. In addition, our customers enjoy regular discounts and bonuses.

6. 24/7 Customer Support: At Eminence Papers, we have put in place a team of experts who answer all customer inquiries promptly. The best part is the ever-availability of the team. Customers can make inquiries anytime.