NYU Marketing Consumer Behavior in Metaverses Questions
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analysis. Please include the complete reference for each information source you use.
One page per question, single space, please put all the references behind the
corresponding questions
Bolstered by the continuous advancement of technologies such as VR/AR/MR and
blockchains, metaverses are anticipated to become a dominant Internet-based
platform. The rise of the metaverses may impact marketing tactics and strategies of
businesses of all sizes.
1. How might consumers behave differently in metaverses than in the offline world or
previous generations of internet-based platforms (e.g., ‘traditional’ ecommerce
websites, shopping apps)? Please provide a concrete example to illustrate each
behavioral difference you identify.
2. What NEW marketing approaches might be possible in metaverses (but are not
implementable in the offline world or using previous generations of online platforms)?
Please provide a concrete example to illustrate each new approach you identify.
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