NFL europe
Description
Next, read Chapters 1 and 2 in your text and read the articles /w the NFL Became AmericaàGame!nd (e NFLàFuture in Europe/n the NFLàmarketing success and global expansion.
Next, in your initial post, address the following:
NFL teams play fewer games than any other major U.S. professional sport league, which traditionally would mean fewer opportunities for revenue. What marketing decisions did the NFL make that helped them overcome this apparent disadvantage?
The NFL has sought a presence in Europe since the 1980s and failed to find success with NFL Europe in the late 1990s and early 2000s. The leagueàefforts have increased in recent years with the expansion of regular season games played internationally. Do you think the NFL will ultimately be successful in developing a strong market for American football in Europe? Why or why not? How could the NFLàsuccess in Europe be measured?
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