Johnson and Wales University Management Discussion
Description
Refer to the Masterson Ad Agency case on pages 319-320 of the course textbook. After reading this case answer the three discussion questions below. Please elaborate on your answers and make solid connections to what we are learning in class. Include any references used as well.
What mistakes did Newberg and the Steering Committee make in the initial development of the protocols and documentation and the early implementation stage? (30 points)
What were the early indications that the system was not working as planned, and why were they ignored? Why weren improvement efforts more effective? (35 points)
What steps should be taken to revise and implement an improved organizational structure and quality management system?
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