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Marketing Question

Marketing Question

Marketing Question

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MGT 360: Management and Organizational Behavior
Written Assignment Four
Instructions
A Reflective Essay. Begin by reviewing the course objectives (provided below and in the syllabus), and
concisely articulate what you learned from the class. The paper should answer the following questions:
1. What are the key learnings you gained from the class?
2. How did it enrich the understanding of your work, yourself, your goals, and your view of the
world?
MGT 360 Learning Objectives
This course is an introduction to the basic concepts in management and organizational behavior. The
course applies these concepts to the management of people and resources toward the accomplishment
of organizational goals. Emphasis is placed on acquainting students with the literature and on
understanding the relationship between theory and practice. At the conclusion of this course, students
will:
•
•
Be familiar with core concepts and theories in management and organizational behavior
Understand how management and behavioral science theories apply to real-life (especially
organizational) situations
Have explored major issues and current trends in these fields
Understand the challenges of managing people, teams, and yourself
Cite all references used in your paper and underline key concepts.
Your paper should be a maximum of two (2) pages, double-spaced in a Microsoft Word document.
Upload your paper on the Turnitin link under. WEEK 14.
Late papers:
Paper is 10 points.
•
•
Turn in one day late lose 2 points
Turn in two days late lose 4 points
Turn in three days late lose 6 points
No late papers accepted after day three
GRADING RUBRIC
Students are graded on spelling, Grammar, integration of key course concepts, and the thoroughness of
responses to the questions posed in the case.
Content (application of concepts) = 7/10
Writing (spelling, grammar, syntax) = 3/10
WRITING (Punctuation, Grammar & Usage, Spelling)
1. (Poor/Unacceptable) = Errors are distracting and show a lack of understanding of
sentence-level Grammar or the basic conventions of edited American English.
2. (Fair-Good) = Grammar, punctuation, and spelling errors exist, but the point of each sentence is clearly
understood. Uses language concisely and eloquently. It flows well from one sentence to the next and
reads well aloud. The few errors there do not get in the way of reading fluently.
3. (Excellent) = Clearly written, well-organized, and free of Grammar and other language use errors.
CONTENT – QUESTIONS
1.(Fail) = Does not incorporate concepts from class and does not answer questions.
2. (Poor) = Describes but does not analyze using class concepts. Answered most questions, but answers
were based on their own opinions without reference to concepts from the class.
3. (Below Average) = Answers all the questions and mentioned concepts but does not adequately explain
how they were relevant to the question.
4. (Fair) = Answers all the questions and tries to integrate theory. Some details are there but are not
complete and may sometimes be inaccurate.
5. (Good) = Answers all questions, uses concepts appropriately, and explains how the concept is relevant.
Some details are there but are not complete and may sometimes be inaccurate. Examples and
illustrations are given but are not sufficient.
6 .(Very Good) = Completely and adequately answer all questions using appropriate concepts and
theories from in-class lectures and the text. Sufficient details and explanations are provided, and
examples are relevant. The understanding of the concepts is clearly demonstrated.
7. (Excellent) = Goes over and above to cover the content required. It details the concepts accurately and
connects them to the case questions. Points out things an average student may not even notice. Is
articulate and convincing in arguing each point. Anyone reading this would be eager to hire this individual
for a position in his or her organization.

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