4 Questions – 600 words for each – Total 2400 words
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QUESTIONS
1. Choose an e-commerce site and explain its marketing mix in detail. (Do not forget that marketing mix
includes product, price, place, promotion, people, process, and physical evidence)
2. How can digital marketers use CRM to support customer engagement? Explain and give real ecommerce company examples.
3. Explain all the market and product development strategies for digital marketers. Give real e-commerce
company examples for each strategy.
4. Do you think Turkey creates opportunities or threats for digital marketers in terms of macroenvironment? Why? Base your answers on Digital 2022 Global Overview Report
(https://wearesocial.com/uk/blog/2022/01/digital-2022/).
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